AFS Mission
The Adirondack Folk School (AFS) celebrates and preserves the cultural heritage of the Adirondacks and promotes creativity and self-reliance by teaching the arts, crafts, and traditions that define our legendary region.

Position Description
The Coordinator of Community Outreach and Memberships plays a key role in advancing the mission of AFS by strengthening community awareness, participation, and support for more than 300 classes and programs offered throughout the year. AFS seeks a strong communicator who can both develop and execute multi-channel communications strategies and build relationships through personal outreach that increase participation in classes, programs, special events, memberships, and annual giving.

PRIMARY DUTIES

Community Outreach & Engagement

• In coordination with the Executive Director, develop and implement a strategic, multi- channel communications plan to expand outreach, increase awareness, and grow enrollment, membership, and donor support.
• Assist the Executive Director with outreach to local businesses, sponsors, municipal leaders, and community partners to strengthen visibility and engagement.
• Promote accessibility and participation in AFS programs across diverse audiences.

Communications & Marketing 

• Manage AFS communications across multiple platforms including website, social media, email, and print.
• Utilizing WordPress, maintain current website content, photos, and design consistent with AFS branding.
• Plan and publish regular social media content (primarily Facebook and Instagram).
• Develop and distribute monthly email newsletters and targeted communications.
• Implement direct mail campaigns including the Annual Fund appeal, membership renewals, and acknowledgments.
• Create and manage an annual advertising plan and budget.
• Assist in production of the annual class catalog and add and maintain a digital flipbook
  version on the website with active links to classes and sponsors.

Membership Program

• Manage and grow the AFS annual membership program through strategies that increase renewals and attract new members.
• Evaluate membership communications and benefits to identify opportunities for growth and improved engagement.
• Maintain accurate membership records in Salesforce and ensure timely acknowledgments and welcome materials.

Events

• Support the Events Committee in planning and executing major AFS events, including the Hearts for the Arts Gala, the Summer Festival, and community fairs/expos.
• Develop marketing strategies and promotional materials for key events.

Database Management

• Maintain and strengthen the Salesforce donor and membership database.
• Ensure accurate tracking of current and historical giving.
• Use database insights to support donor cultivation and annual giving strategies.

QUALIFICATIONS AND SKILLS

Minimum Qualifications – Bachelor’s degree – 2-4 years of successful, related experience.

Preferred Skills – Strong written and verbal communication. Excellent organization and planning skills with proven attention to detail. A highly motivated, goal oriented, self-starter who is also a team player. Willing to be flexible and assist where needed. Proficiency with web-based systems (WordPress), customer relationship databases (Salesforce), email, Facebook, Instagram, and Microsoft Office.

Pay: $43,000.00 per year

TO APPLY

Send your resume to executivedirector@adirondackfolkschool.org

This a full-time position on site at our main campus in Lake Luzerne, NY.